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Pepero Day (빼빼로 데이), celebrated on November 11 in South Korea, is a popular tradition where people exchange Pepero snacks—slender, stick-shaped cookies dipped in chocolate or other sweet coatings.
Pepero Day is similar to Valentine’s Day in the sense that it’s often an opportunity for friends, family, and couples to show affection and appreciation for each other. People give Pepero as a token of friendship or romantic interest, with some even exchanging homemade or creatively decorated Pepero. There are also fun variations where Pepero is shared in unique flavors with personalized messages or in large gift boxes.
The holiday was popularized by the confectionery company Lotte in the 1990s, and since then, it has become a major part of South Korean pop culture, with special promotions, limited-edition flavors, and elaborate Pepero-themed events taking place.
